SEO, or Search Engine Optimization, is the optimization of a web site in order to rank higher in search results. That way, your site can be one of the first things people see when they enter a certain search term. Let’s say you had a bakery in Los Angeles and you wanted to be one of the top search results when people search “Los Angeles bakery”. You could either hire someone to optimize your site or you could optimize the site yourself to improve your site’s chances of that happening.
SEO is becoming increasingly important as more and more sites go online. If you want to keep your site from getting lost in the crowd, you’re going to want to learn something about the process of Search Engine Optimization. SEO also continues to be a lucrative field to enter if you’re looking for a new job opportunity. Entrepreneur calls it the job creator for 2020 and beyond. Because the internet is constantly growing, the SEO job market continues to grow as well.
So, if you’re looking to improve your business’s position with search engines or you’re looking to start a new career in an exciting tech field, you’ll want to learn all there is to know about SEO. I’ve listed 5 resources below that you can use to get a good base of knowledge going on the topic.
Image by Glenn Carstens-Peters
MOZ provides software and data to help businesses improve web site search rankings, but they also offer some really good resources for learning the ins and outs of optimization. One of those resources is a free one hour course to get you up to speed on all of the basics. Check out the full SEO Learning Center for more lessons.
If you learn better by reading content instead of watching it, this beginner’s guide by MOZ is perfect for you. It includes 7 chapters to teach you exactly how search engine’s rank sites, how to work with keywords, how to utilize link building, and much more.
If you’re looking to have your business stand out in your local market, SEMRush’s Local SEO Checklist by Tim Capper will give you a number of tips and proven strategies for doing just that. It’s offered in a convenient downloadable e-book.
Hubspot offers over 3 hours worth of SEO courses and lessons to teach you all of the best practices to help boost your site’s organic growth through search results and search engine optimization. Check out their training course, their lessons on choosing the right strategy, WordPress SEO, YouTube SEO, and more.
If you want even more learning resources, head on over to the link provided above and take a look at Search Engine Journal’s 25 Best SEO Blogs and Resources post. It’s much more complete than the list we’ve got here and they have some really great suggestions on sites to visit and learn from. They also have a great blog area with more content catered to the aspiring SEO professional and business owners.
If you’ve mastered the basics and you’re eager to learn more, check out Udemy’s SEO courses. These courses offer a ton of new information and strategies, so you can become a complete expert in the field. At the time of writing this post, Udemy was offering courses for as little as $10.99. You can typically rely on Udemy to have some really great deals going on for their courses.
Featured image by PhotoMIX Company
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